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The domain by exact information allows to make more weighed and grounded decisions. And the Internet — no exception , if a company has an own site. The systems of statistics and monitoring of site are an unique control activity in the internet. In addition, these systems can be useful:
- study of prospects of development of company in the Internet;
- determination of parameters of future publicity campaigns;
- estimations of current status of site of company in relation to competitors and industry on the whole;
- creation of strategy of development of internetproject of company.
Monitoring of site includes the following data:
- frequency of visits and amount of the visited pages;
- volume and dynamics of visitors (permanent and regular);
- dynamics of visited on the days of week and pores of day;
- geography of audience;
- activity of regional audiences;
- dynamics of volume of audience;
- distributing of activity of audience of site (within a week and for a day long);
- relation of audience (duration of session, depth of revision , repeated visits);
- popularity of sections of site.
The results of monitoring of site are given in a format comfortable for an user.
The modern system of monitoring opens new possibilities for realization of marketing researches, in accounting about conducted publicity the campaigns and development of Your business.